cleaning commercials

When I was thinking what to do my blog on this week I decided to sit and watch TV and wait for some idea to come to me. I suddenly thought, I have been watching TV for about two hours and did not notice a huge gender undertone. Every commercial that I saw that involved cleaning a house or doing dishes had women as the main characters. For example, the laundry commercials with Katie Couric, Swiffer commercials, and commercials for new dishwashing soap- all had women trying out the products. In a way, this responds to social norms that the women cleans and then men provide money for the household, but many men clean and enjoy cleaning products as well. I think that the reason why I did not think that this was abnormal at first when I was watching is that in my family my mother cleans and cooks and my dad provides for the family most of the time. I just thought it was interesting… I think it would be a nice comical change if there was a guy testing out the new Swiffer in replace of his old mop.